The reason is simple. Direct response marketing works.

I’ve worked with several email marketing providers over the years, and choosing the right company or system will be based on your marketing goals, customers and your business model. All of these solutions are best for smaller businesses, because larger business will usually require a custom solution.

All of these email marketing solutions offer:

• FREE  trials to help you determine if they are the right product for your needs
• Built-in CAN-Spam compliance tools

For Simple Email Marketing Needs

Most providers either charge on a monthly or per-email basis. But if you have a small list that is geared more towards client retention or education, the return on investment for ongoing fees may be difficult to justify.

TemplateZone’s High Impact Email Basic and Professional are the perfect solution. The one-time cost is easily justifiable and the program walks users through the campaign creation process step-by-step. It also plays nice with Microsoft Office, so you can mail merge. With templates and drag and drop file creation, this is one of the easiest tools to use.

Check with your ISP’s (internet service provider) terms if you plan on sending more than 250 emails a day. All ISP’s have some restrictions on how many emails you can send at one time/one hour/one day to ensure you aren’t spamming.

TemplateZone offers a 30 Day Free Trial

For Intermediate Email Marketing Needs

I’ve written before about how much I like Constant Contact. They charge customers based on how large your email subscriber list is, so it’s a very affordable solution in which what you pay is commensurate with what you’re likely receiving in profits. Plus, until you have over 100 subscribers, you won’t pay a thing.

Constant Contact’s product is super-easy to use, and I actually prefer their response tracking and reporting over that which I get from my current provider. Additionally, they have an extensive free tutorial section on their site, which has beginner to advanced level tips for optimizing your campaigns for the best possible results.

Constant Contact offers a 60 Day Free Trial

For Advanced Email Marketing Needs

When your needs have grown beyond sending newsletters, then consider the following two companies. Both of them are slightly different but highly recommended and respected in the industry.

AWeber

AWeber is a combination of regular email marketing and autoresponder services. An autoresponder is simply a delivery system that automatically delivers emails on a schedule or based on a customer action, such as when a new subscription launches a pre-written series of emails.

Although a little more challenging to learn and set up, using autoresponders is a seriously cost-effective and time-saving way to keep in touch with clients, because most of the delivery is automated. AWeber has all of the niceties of Constant Contact (including the swanky reporting) along with unlimited delivery of emails, autoresponders, and whatever you want to send.

Since some of the biggest names in internet marketing use AWeber, I can unquestionably recommend it. If they offered an integrated shopping cart such as Professional Cart Solutions below, I’d be mighty tempted to use them, too!

AWeber offers a 30 Day Free Trial

Professional Cart Solutions

I love Professional Cart Solutions, and I use their products on my own sites. Not only is it a full-blown email marketing and autoresponder service, but there is also a shopping cart feature that allows individuals to sell their own products and services and the entire transaction is handled automatically – including follow up emails to customers.

As an added bonus, their cart also has a built in affiliate program – so that it is easy to set up a process to have other people sell your stuff. The only drawback I’ve found with this company is that if I want to track specific click-throughs in emails, I have to do that on my own by using redirects or a service like TinyURL.

Again, setting up the emails and autoresponders with Professional Cart Solutions and AWeber is a little more work than the first two solutions, but the added functionality makes it worth it to save so much time further down the road.  This service is also the one with the most scalability, meaning that as I grow my business, I know that whatever I need to do can be done with Professional Cart Solutions.

Professional Cart Solutions offers a 30 Day Free Trial

Then voicemails started piling up and my ‘inbox’ got full. What a pain – I didn’t notice it for weeks!

With Vonage, you can get your voicemails delivered automatically via email. But for cell phones, there’s not many options out there, especially if you brain is hardwired into your email inbox, like mine.

But GotVoiceoffers voicemail –> email delivery for all major cell phone providers, and they offer a 14-day free trial to see if it’s worth it to you.

Like I said, if your email inbox is your central organization spot for all things to do, getting voicemails delivered via email is totally worth it!

Constant Contact has a huge resource library on their site. Not only will you never be lost as you set up your email campaigns, but they also have marketing tips and tutorials, webinars, audio tutorials, white papers, and a marketing glossary. You don’t even need a credit card to get started!

ProStores helps people easily set up online stores to sell products with a fully-integrated shopping cart. Since they are owned by eBay, this service integrates seamlessly with existing eBay Stores.

The site has extensive help files, wizards, and webinars to help people new to eCommerce get up and running.